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How did denim evolve from workwear to a fashion staple?
Denim started as durable workwear for laborers in the late 19th century, but over time it transitioned into a fashion staple due to its versatility, comfort, and durability. The fabric became popular in the mid-20th century thanks to its association with youth culture, rebellion, and Hollywood stars like James Dean and Marlon Brando.
What are some key milestones in the evolution of denim?
Some key milestones in the evolution of denim include the invention of riveted jeans by Levi Strauss in the 1870s, the introduction of the iconic 501 style in the 1940s, and the popularization of distressed and embellished denim in the 1980s and 1990s.
How has denim remained relevant in the fashion industry today?
Denim has remained relevant in the fashion industry today due to its timeless appeal, ability to adapt to changing trends, and sustainability efforts by brands to produce denim in a more eco-friendly manner. It continues to be a wardrobe staple for people of all ages and backgrounds.